about us

Assist Athlete Services

Assist Athlete Services

Assist Athlete Services is a sports development company based in Australia, specialising in cultivating body and mind synergy to optimise performance for athletes, coaches, referees, parents, and organisations.

Our approach emphasizes the integration of physical and mental aspects to foster holistic athlete development. Through mindset and mental skills training, we equip individuals with essential life skills that extend beyond the sporting arena.

Our tailored programs inspire self-growth and actualisation, promoting consistency in practice and providing access to expertise in youth mental health, sports development, and transformational coaching.

Assist Athlete Services
Assist Athlete Services
Assist Athlete Services

At our service, we place great emphasis on nurturing athletes and coaches to cultivate a healthy mindset through ongoing mental training and the establishment of daily habit-building exercises. Our goal is to lay down positive mental and physical foundations from an early age or career stage, enabling our athletes and coaches to achieve sustained success over the long term.

Led by our expert Assist Coach leads, who are seasoned professionals trained in transformational coaching methods, we uphold principles that set us apart. One such principle is our commitment to providing parents and families with educational resources to support their children throughout their sporting journeys. Additionally, we offer comprehensive coaching, coach development, and mentoring programs to ensure all stakeholders are equipped with the knowledge and skills needed for holistic growth and achievement.

Together, our mission is to empower athletes and coaches across various sports and programs, including schools, by furnishing them with the necessary tools and education to enhance self-awareness, cultivate self-esteem, take ownership of their development, and optimise performance.

Central to our approach is the overarching objective of coaching life skills through sport. We believe that sports provide a unique platform for fostering personal growth and character development, and our programs are designed with this principle at their core.

The core purpose of Assist Athlete Services is to present an alternative coaching model, diverging from the conventional transactional approach towards the more enriching transformational athlete development model. This model places a heightened emphasis on mindset and mindfulness, fostering a holistic approach to achievement.

Assist Athlete Transformational Coaching is distinguished by its balanced focus on both the body and mind, recognising their interconnectedness. By integrating physical and mental training, we aim to ignite individual empowerment, thereby maximising long-term success for athletes and coaches alike.