Established by Mikhaela Cann, a professional basketball player driven by a mission to reshape the landscape of youth sports development.
“After years of playing basketball, I’ve come to realize the utmost importance of mental and mindset development. Unfortunately, many youth athletes miss out on this crucial aspect unless they make it to the top tier national programs. Our mindset is our most potent tool—it influences every facet of our lives and our approach to challenges.
Determined to make a difference, I founded Assist Athlete Services to bridge this gap and provide young athletes with the opportunity to cultivate positive habits that will benefit them in all areas of life.”
Our comprehensive range of services, including the Assist Athlete App, The Mental Edge Program, and Transformational Coaching Programs, are designed to equip you, your athletes, or your program with skills that will prove invaluable for life.